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💰 Offer core or institutional support to independent media outlets, recognising that, without core funding, many of these actors will cease to exist and the diversity of voices will be diminished.
👂 Take steps to improve dialogue with media development partners and engage in the co-creation of projects.
📊 Conduct or commission regular, structured assessments of media landscapes and use the findings to shape funding programmes.
📈 Invest in country-based audience research which can give proper insight into the themes and formats which are likely to resonate with different target groups.
📋 Simplify procedures and reduce lead-times for applications.
📇 Harmonise procedures across the donor community, thereby enabling joint reporting and collaborative monitoring and evaluation.
🌍 Give leadership roles to media support organisations from the Global South, acknowledging their in-depth knowledge of local media landscapes and their credibility among local actors.
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