🗹 Use case studies to illustrate your points, either from your own portfolio or from your research
🗹 Demonstrate that your work is people-focused by capturing personal testimonies
🗹 Write a compelling executive summary
🗹 Write in short, concise sentences that make a relevant point.
🗹 Pitch the idea, not the organisation
🗹 Ensure coherence and continuity
🗹 Avoid repetition. Hammering home the same point again and again does not strengthen your argument.
🗹 Avoid including material and research findings that are not directly relevant to the project
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