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Happy New Year and welcome to the first edition of Bottom Line in 2024!
 

In this issue you will find:

✅ Some thoughts on the use of AI in fundraising

✅ Tips and advice on how to make your proposal shine

✅ Global funding opportunities 

✅ Crowdfunding platforms Kickstarter and Patreon

Articles and courses to follow this month

✅ Digital tools for grant writing
 



“Is AI the great equaliser for fundraising?”

 

Are you incorporating AI into your fundraising proposals? If not, you might be putting yourself at a disadvantage. 

Neema Iyer, a technologist and non-profit founder, has explored the future perspective of funders on AI-generated proposals and its impact on the fundraising landscape in a recent blog.

She makes the point that AI in proposal writing levels the playing field, eliminating the need for nonprofits to heavily rely on professional grant writers or inaccessible networking opportunities. It not only saves countless hours spent on writing and revising but also prevents arbitrary rejections based on factors that historically disadvantage marginalised groups, allowing staff to direct their energy towards more impactful and meaningful work and reducing burnout from bureaucratic obstacles.

As one of Iyer's readers pointed out:


"The grant making system is very exclusive for very certain demographics and when working from a country where there are 12 different languages and a huge digital divide, GPT is a game changer in grant writing… If you train up organisations on how to use it to better highlight their amazing work, not only are you bridging that digital divide but you ensure more equal and better access to funding."



But what to do with all that extra time if we no longer need to spend coffee-induced nights pouring over our funding applications? Camilla Palazzini, senior partnerships manager at BBC Media Action, has a few ideas:

"What if instead of writing proposals we could invest that time in participatory grant making practices?

What if by using AI we could invest time and create space to engage communities/people in a TRUE, meaningful way in the grantmaking process and pave the way to REAL creativity in project design?"


Over the next few months we'll be exploring lessons learned from other development sectors that have embraced AI in their grant writing. In the meantime, drop me a line to share how you plan to integrate AI into your fundraising practices.

 

Anne Marie Hammer
Director of Membership Services

Source: https://impact.be/en/international-workers
FROM THE FUNDRAISING GUIDE:

Writing proposals:
 

Whether you choose to use AI or not, here are some basic points to remember when writing a proposal:

 🗹  Use case studies to illustrate your points, either from your own portfolio or from your research
 

🗹  Demonstrate that your work is people-focused by capturing personal testimonies
 

🗹  Write a compelling executive summary
 

🗹  Write in short, concise sentences that make a relevant point.
 

🗹  Pitch the idea, not the organisation
 

🗹  Ensure coherence and continuity
 

🗹  Avoid repetition. Hammering home the same point again and again does not strengthen your argument.
 

🗹  Avoid including material and research findings that are not directly relevant to the project 

You can find further examples and explanations of the points above in the section on how to make your proposal shine.

FUNDING OPPORTUNITIES
Deadline: Feb. 07
UNESCO
Deadline: Feb. 12
Nordic Council of Ministers
Nordic Media Grants Programme – Belarus
Deadline: Feb. 25
Fundación Gabo
Deadline: Feb. 29
Find more funding opportunities for media and media development on our website. 

CROWDSOURCING PLATFORMS

Kickstarter


Kickstarter, headquartered in Brooklyn, New York, is a globally recognized public benefit corporation that operates a crowdfunding platform dedicated to fostering creativity.

Since its inception in 2009, Kickstarter has garnered support from over 17 million individuals who have backed nearly half a million projects.

The platform includes a dedicated journalism category, hosting over 5,600 projects, notably in the realm of podcasts.

It's important to highlight that funding for projects on Kickstarter follows an all-or-nothing model, with only a 23 percent success rate, and the platform applies a five percent fee to the funds collected by successful projects.

For more information see GFMD's profile on Kickstarter here.

 

Patreon


Patreon is a monetization platform that provides business tools for content creators to run a subscription service and sell digital products. It helps creators and artists earn a recurring income by providing rewards and perks to its subscribers.

It is popular amongst YouTube creators, podcasters and writers, allowing journalists to fund their projects through a subscription-based service, as opposed to one-time donations.


Users can choose from different ‘membership levels’ with creators providing a range of different benefits depending on the amount each subscriber pays. The platform has specific categories for podcasters, as well as writers and journalists.

If starting out on Patreon, bear in mind that the platform receives a percentage of the income you make through membership - this can range from five to 12 per cent.


For more information see GFMD's profile on Patreon here.
 
WHAT WE'RE FOLLOWING ABOUT MEDIA FUNDING THIS MONTH

ONLINE COURSES

 

🖥️ Fundraising for Community Media


Fundraising for Community Media is a 3-month, tuition-free, online program that trains teams from Asian, Black and Latin newsrooms to build skills and competencies needed to develop business strategies and sustainable revenue streams around fundraising. It is a collaboration between the Center for Community Media and The Lenfest Institute for Journalism’s News Philanthropy Network.

The program consists of biweekly training from April through June. Finalists will be contacted for interviews in March, and the cohort will be announced the first week of April.

❗Deadline for applications: February 19, 11:59 pm EST.
 

See here for more information. 


 

🖥️ Introduction to Grant Writing
 

The Lenfest Institute is offering a free four-week email newsletter grant writing course designed for news fundraisers. 

Over the course of a month, you’ll receive four emails containing:


✅ Three video lessons covering everything from research to relationship-building to crafting the perfect proposal. Each video is about five minutes long with accompanying slides.

✅ The Lenfest Grant Writing Workbook, which will help you map out your grant writing strategy.

✅ Additional resources and links to provide added context and to help you put these ideas into practice.

See here to learn more and to sign up for the course.

 


ARTICLE


Direct funding alone does not make a news business more sustainable


This article by Lisa Heyamoto for Lion Publishers discusses the implications of direct funding for news media sustainability, sharing insights from the Revenue Growth Fellowship programme launched in 2021.

Contrary to expectations, direct funding alone did not guarantee financial health for news businesses, emphasizing the need for:

✅ a strong operational infrastructure

✅ thoughtful recruitment

✅ focused revenue strategy

The programme's lessons highlight the importance of operational readiness, a clear strategy, and significant leader involvement for successful revenue growth in the news media sector.
DIGITAL TOOLS FOR GRANT WRITING

Neema Iyer makes a great point about what funders don’t want to see in AI-generated proposals:

From the bullet point structuring to the robotic language and the general vagueness of ideas... it’s all so terribly boring to read.

Several grant-making apps have recently hit the market and can help you with the grant writing process:

Grantable


Grantable is a grant writing app that uses content from your previous proposals to draft responses to new application questions  which you can then revise and approve. The platform stores all of your work automatically as a smart content library, and continues to improve as you use it. The app offers one free service and 3 paid subscription options.

It also offers a free, 5-module course for fundraising professionals at all levels to learn how to use artificial intelligence to enhance their work.
 

 If you like this email, please share it with a colleague.
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