RNW Media


AM Hilversum, Netherlands

About the organisation

RNW Media is an international organisation based in the Netherlands that aspires to empower young women and men to unleash their own potential for social change, in a way that suits the young people themselves. RNW’s mission is to identify young people’s needs, and bring them together in user-owned digital communities where they can safely engage on taboos and sensitive topics, generating strong stories for advocacy to unleash their potential for social change.

Description of the organisation

RNW Media focuses on young people aged between 15 and 30 who live in fragile or repressive states that are usually going through civil unrest and conflict. These young people often represent the majority of their country’s population, yet they’re ignored and denied crucial information and services. They want to speak freely, have conversations about what really matters to them – both personally and politically – and find the information they need to make their own choices about their future.

RNW Media feels that these young people are ignored by the people in power, their governments, and even by NGOs in the sector. They aren’t seen as the crucial stakeholders they are – with their own needs, priorities and aspirations. There are more young people in the world than ever before; out of a global population of seven billion, there are about 1.8 billion young people aged between 15 and 30. Almost 90% of them live in developing and emerging countries.
RNW Media backs the ambitions of young people’s opinion leaders and change-makers to not accept the world as it is, but to shape it differently: with fewer gatekeepers and more inclusiveness. This group normally builds up loose communities that are issue-driven; they also don’t necessarily aspire to become members of an organisation. But they do want to contribute to change.
‘Full-Chain’ Approach
RNW Media initiates, and is part of, a chain that enables young people to achieve sustainable social change. It uses innovative and state-of-the-art digital media platforms, tools and methods that incorporate the language, tone of voice, icons and graphic design used by young people.
Using trusted evidence-based information, as well as young people’s own stories and dialogues, RNW Media’s projects tackle taboos and sensitive topics, so young people can make their own informed choices, form communities, and drive change.
Claiming a seat at the decision-making tableRNW Media empowers young people to spark and join in conversations on creative and innovative online platforms. This is combined with offline events and other media (such as radio, TV, press, music and theatre) to boost outreach and impact.
The approach allows young people to build large communities, both online and offline, and to develop their capacity as a community to advocate for their causes and challenge underlying norms, social stigmas and political manipulation mechanisms.
Needs-based, Rights-basedThe approach uses all the data available to create content that best reflects and addresses the needs of young people. It also provides essential information to partners, such as youth organisations and movements, NGOs or service providers, to change behaviour and influence policies and practices.
RNW Media’s approach is rights-based and develops the capacity of young people and other stakeholders so they can take over the platforms and intervention strategies – and then they can claim their rights, make their own decisions, and work for sustainable change in their societies.
RNW Media actively supports:

The rights of young individuals to information and to form and express their opinions
Inclusion of young people in their societies
Equal rights for all young people as set out within international human rights agreements

Active in

In Sub-Saharan Africa, RNW Media works in Burundi, Kenya and DRC. In the Middle East and North Africa, the focus is on Egypt, Libya, Syria and Yemen. In Asia, the focus country is China. These countries are part of RNW Media’s programme for 2017-2021.

In addition, as part of the Rights, Evidence, Action project, RNW Media is working in Kenya, Uganda and India with AmplifyChange funding. Plans are in place for expanding work to Rwanda, Ivory Coast, and Mali, and eventually, to Tunisia.

Team members


RNW Media’s CEO is Jacqueline Lampe.


Management Team

Erik van Weert, Head Business Development

Michele Ernsting, Head Programmes & Implementation

Floris van Spengler, Head Finance & Operations


Contact and Social