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African Media Initiative (AMI)
Region: Sub-Saharan Africa
The African Media Initiative (AMI) is a pan-African organisation established in 2008 with the mission to strengthen the role of media in promoting democratic governance, social development, and economic growth in Africa. It does so through a set of strategic interventions that address some of the core professional weaknesses in media and communications practice on the continent.
AMI’s overall goal is to promote the development of pluralistic media as a necessary and critical ingredient of democratic governance, economic and human development, and informed citizen engagement in Africa. Its approach is informed by extensive research into media action on the continent. This coheres with its strategic goal of reducing the gap between media content and the development agenda of countries in Africa.
The organisation supports the development of a media sector that is professionally proficient, financially sustainable, technologically efficient, and socially responsible so that it can best serve the public interest. It seeks to engage, empower and strengthen the capacities of African media owners and operators by tackling key constraints to media action. It does so through partnerships, advocacy and strategic projects to bring about much-needed reforms in media policy, increased access to financing, state of the art management, technology adaptation, and greater emphasis on leadership and ethics.