GIJN REPORTS ON BEST PRACTICES IN MEASURING IMPACT
To assist both practitioners and supporters of investigative journalism, the authors examine a wide variety of views on how to measure the impact of investigative journalism quantitatively. They report that “the metrics available aren’t as straightforward as measuring audience or tracking website traffic” and that “the study of how to precisely measure the impact of investigative journalism remains in its infancy.”
Our findings lead us to the conclusion that the impact of investigative journalism can in fact be gauged, and that its influence is far out of proportion to its cost. Indeed, the impact is often quite extraordinary: exposing abuses of power, curbing corruption, fostering transparency, promoting accountability and strengthening democracy, to name but a few of its more obvious contributions – particularly in emerging democracies and developing economies.
You can find the whole report here.