Request for Proposals: PRB Media Relations Support

• Eligibility:
  – As an organization engaged in work around the world, they welcome a consultant or agency with international experience. While the United States remains their primary media market, they want to reach more markets abroad, particularly in East Africa and West Africa (including Francophone West Africa), where our work their growing.
• Type of funding: Programmatic
• Target countries: East Africa and
  West Africa (including Francophone West Africa)
• Application language: English

The Population Reference Bureau (PRB) is seeking proposals for Media Relations Support to raise the profile of the organization and the staff among the media and public and reach new audiences.

Funding information

• What does this support look like? They have some activities in mind to achieve their goal, and they are detailed below. These activities help them identify metrics for measuring success and serve as examples to give you an idea of the type of work a consultant or agency might do for PRB. As the consultant or agency gets to know PRB, you may have ideas that haven’t occurred to us. They want to leave room for creativity and flexibility because these traits are key to seizing opportunities and driving success

1. Proactive media outreach: Pitch stories to media organizations, including high-profile organizations such as BBC, Bloomberg, The Guardian, The New York Times, PBS News Hour, Wall Street Journal, and Washington Post, including their Africa and Asia regional bureaus.
   o Aim for a minimum of 5 times/year in which top-tier media write about or cover our work as a result of pitches.
2. Events: Support PRB staff in the development and presentation of public or private events that we present or host on key topics related to our areas of expertise. Such support may include presentation feedback, proactive media outreach, and technical organization and hosting of webinars.
   o Aim: at least 4 webinars or events/year that promote our staff and their expertise in key areas such as reproductive health, the care economy, and equity.
3. Media briefings: Collaborate with PRB staff on identifying topics for media briefings; take the lead in inviting reporters to attend the briefings, tracking their participation; and handle technical details and hosting for web-based briefings.
   o Aim: a minimum of 2 briefings/year that draw journalists from top-tier organizations who write about our work after attending a PRB event

Budget

PRB’s maximum annual budget for these services is $40,000. Based on this maximum budget and the type of possible activities, we request you share the number of hours available for the types of roles in your agency required to carry out this work

Timeline

The expected contract period is October 1, 2023, to September 30, 2024, with an option to extend the contract by up to one year depending on performance and PRB needs.

See here to learn more and apply.

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