MyWorld Collaborative Research & Development (UK)

• Eligibility criteria:
  – To lead a project your organisation must:be a UK registered business of any size, not for profit or charity
  collaborate with other UK registered organisations
  – Intend to exploit the results from or in the West of England area
  – Academic institutions cannot lead but can be a collaborative partner.
• Type of funding: Programmatic
• Target country: United Kingdom
• Application language: English

Innovate UK, part of UK Research and Innovation, has delivered the “MyWorld Collaborative Research & Development” funding competition on behalf of MyWorld, a project funded by the UKRI Strength in Places Fund. It builds on the West of England’s strengths in creative media production, technology and research.

The aim of this competition is to help the UK to grow and maintain a position as an international leader in advanced media production. MyWorld is combining research excellence, industrial stakeholders and a history of collaboration in the Bristol and Bath region.

MyWorld is a 5 year programme that presents opportunities to create, deliver and understand experiences in creative technology, driving forward the future of media in the UK and beyond.

Your project must focus on screen based and immersive technologies within the creative sector industries.

• Creating experiences: How acquisition, production and delivery relate to narrative, aesthetic and content type in modulating experience, leading to new intelligent acquisition and production methods that facilitate immersion.
• Delivering experiences: Platforms, network technology and representations that support new forms of content delivery and interactivity, delivery processes that ensure the preservation of immersive properties during transmission.
• Measuring experiences: Perceptually robust means of assessing media quality and immersion that inform creative practice and editorial decision making and that differentiate the impacts of technology and narrative.

See here to learn more and apply.