FNPI REPORT ON TRENDS THAT SHAPE DIGITAL AUDIENCE IN COLOMBIA
27. August 2018|
27. August 2018|
The Gabriel García Márquez Foundation for New Ibero-American Journalism (FNPI) and the Journalism Studies Center in the University of Andes-Ceper produced a report identifying eight key trends that contribute to understanding the digital audience in Colombia including how social networks, public universities, and mobile devices factor into the sustainability of journalism companies.
The report explored questions regarding digital audiences, and analysed consumer habits and the circulation of journalistic information in public universities, the role of social networks as content distributors, and the rise of mobile devices. In meetings through the advisory group of FNPI’s Journalistic Ethics Program, including directors of Colombia’s main media outlets, they sought to address the relationship between the Internet and journalism, including: How do young people consume their information? What strategy have media platforms implemented for mobile platforms? Are social networks influencing the overall traffic of users in news media? What experiments has the media launched in Colombia in recent years?
To produce this study, 30 media platforms were selected under the following criteria: producing informative media content, whose domain is registered in Colombia, and whose user traffic, registered by SimilarWeb, led the top 30 positions. Of these 30 platforms, 17 are online newspapers, five are native digital, three are digital magazines, three are radio-based, and two are on television.
The report uncovered eight critical factors that contribute to understanding the digital audience in Colombia:
The remaining sections of the report guide you through the context of this information in relation to Colombia, and expand on these eight areas by providing further research into established media vs. local media, mobile applications, and digital media and social networks.
Read the full report in Spanish on FNPI’s website