This paper, authored by Dr. Haron Mwangi, explores a range of initiatives that show how the media in Kenya is working closely with the government to reform media law and policy. It focuses on reforms that have been implemented over the last decade and, in particular, those that sought to improve media viability in the local market. Based on the experience of the Kenyan media, the study also offers a list of recommendations that could be useful to other countries that are seeking solutions to media viability. The paper was presented at the National Media Viability and Investment Conference in Sierra Leone, which was organised by BBC Media Action as part of the Protecting Independent Media for Effective Development (PRIMED) programme. The conference brought together government, media organisations, industry leaders, and other stakeholders to explore public funding and advertising models that have been used to support media viability around the world and to create a national action plan to strengthen public interest media in Sierra Leone.
The author explains that the last decade has seen a series of seismic changes in the media industry, including the exponential growth of digital media platforms, the disruption of the media business model triggered by growing competition for advertising revenue, and the global recession caused by the COVID-19 pandemic. In light of these changes, the paper explores a number of viability strategies, including recommendations for the way forward,
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Click here for more information (including a video) on the Sierra Leone National Media Viability and Investment Conference.
Organisation: BBC Media Action