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Signpost Seeking Content Specialist


The Signpost Content Specialist will work with communities and bring journalistic rigor, social media savvy, and knowledge of content optimization to information products created to empower displaced and crisis-affected populations to make informed decisions and meet their basic needs. The Content Specialist will work with Signpost implementing teams at the country level to support the demands of content (articles, blogs, multimedia), ensuring that content meets editorial standards.


Signpost believes that, through responsive information services, people in crisis are empowered to make informed critical decisions on the issues that matter most to them. Signpost is a suite of software components that we use to create user-friendly content and two-way communication via the platforms that our clients already use, at scale, in the languages they speak. Signpost is people – a team of skilled frontline responders and support personnel who use journalistic and humanitarian expertise to ensure the right information is delivered in the best form. Signpost gets timely, accurate and responsive information to people over the entire arcs of crises and adapts to concerns at hand.


Since the 2004 tsunami in South East Asia, Internews has played a pioneering role in the field of humanitarian communications, working closely with local media and aid agencies to ensure that people affected by disaster have access to timely, reliable information in languages they understand.

Internews’ Humanitarian approach establishes two-way communication channels between local media, aid providers, and local people. These feedback loops provide valuable data that reflects the information environment during crisis and response, identifies rumors and misinformation, and provides humanitarians with realtime information about gaps and shortcomings in responses.

The Internews Humanitarian team is a global leader in working with humanitarian organizations and local media in emergencies to develop cutting-edge tools and strategies for improving communication flows between humanitarian organizations, local media, and the people affected by the crisis.


This role will be based remotely, and candidates based in any time zone will be considered. No travel will be required of this role. However, the ability to coordinate with colleagues in multiple time zones is a must, and the ideal candidate will be willing to work flexible hours when need.


  • Working with Signpost implementing teams at the country level to support the development of content (articles, blogs, multimedia) to ensure that content meets editorial standards including:
    • Content is based on community concerns, ideas, and questions.
    • Content is accurate and regularly updated.
    • Content is complete, depicting a full range of options and considerations for each issue-area covered.
    • Content is accessible (in a language, format, and style that people can understand, absorb, and engage with).
  • Regularly reviewing content, coaching staff with diverse backgrounds in adherence to editorial principles and social media best practices;
  • Advising and making recommendations on country-level processes, including publication calendars, country-level approval processes, triangulation and fact-checking, and processes related to promoting and boosting social media posts;
  • Supporting tool development at a global level;
  • Working with technical advisors, grant coordinators, and M&E staff across both agencies;
  • Developing activities and approaches that allow communities to participate in the content production process;
  • Ensuring that content adheres to editorial standards and is optimized to perform well on social media;
  • Establishing clear, context-specific information sharing strategies, standards, and tools, and ensuring that staff are trained to use them;
  • Creating, adjusting, and maintaining social media SOPs to ensure social media activity is driven by audience understanding and social media best practices;
  • Teaching teams how to build, engage and retain an audience (on social media and other platforms);
  • Maintaining close working relationships with Protection Advisors and other technical staff to ensure all editorial team protection concerns receive appropriate technical oversight and input;
  • Maintaining knowledge of, and ensuring staff is trained on, social media and other information sharing tools;
  • Supporting approaches to content development that emphasize and enable accessibility;
  • Building capacity of staff from a variety of backgrounds;
  • Ensuring teams are measuring content relevance and usefulness in collaboration with M&E focal point;
  • In all duties, an understanding of and demonstrated commitment to upholding Internews’ Core Values.


  • 4-6 years of experience in journalism, communication and information, including at lesat 2 years in digital content production;
  • 1-3 years of experience working within the humanitarian sector or with vulnerable populations;
  • Basic understanding of the digital landscape, social media platforms, and what makes digital content work;
  • Experience in capacity building or training and coaching staff from multiple different cultures, skill levels and contexts in an advisory role;
  • Excellent interpersonal, oral and written communication skills;
  • Demonstrated ability to successfully work in a fast-paced environment within and across departments, functions, and geographic locations, and build positive relationships with locally and remotely based staff;
  • Proficiency in English.


  • Experience in using the Adobe Creative Cloud, in particular Adobe Audition, After Effects, Premiere Pro, and Photoshop;
  • Experience developing and implementing social media strategies for diverse audiences;
  • Experience analyzing data and audience behavior to inform content creation;
  • Spanish proficiency is a plus.

To apply, please visit the Internews website:  https://phf.tbe.taleo.net/phf04/ats/careers/v2/viewRequisition?org=INTERNEWS&cws=38&rid=1277

Status: Open

Deadline: Ongoing


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