Audience Engagement Associate

The Committee to Protect Journalists (CPJ) seeks an Audience Engagement Associate who will be responsible for producing CPJ’s social media content and implementing digital outreach as part of a dynamic digital team sitting at the nexus of communications and advocacy.

This role requires a creative and savvy social media maven who follows the latest digital trends, moves fluently across platforms, and is skilled at quickly crafting pithy and accurate content.

With a knack for storytelling and advocacy messaging, the Audience Engagement Associate will produce clever and eye-catching graphics on deadline and is skilled at leveraging analytics to optimize digital strategy and hit key metrics.

Responsibilities

• Generate, curate, and publish daily content on CPJ’s global social media platforms that align with the organisation’s strategic and digital goals and build our brand.
• Package CPJ content for social–including data, daily news, special reports, video, and audio–by the digital strategy and advocacy campaign objectives.
• Oversee CPJ’s regional social media accounts and email blasts, ensuring staff is properly trained in using such platforms and adhering to good practice.
• Distribute CPJ’s weekly newsletter, The Torch, in collaboration with CPJ’s senior communications associate and other team members; contribute to the newsletter(s)/email blasts, as needed.
• Contribute to establishing and implementing email best practices; alongside the digital communications manager, ensure the proper functioning of CPJ’s email distribution systems and lists.
• Work closely with the video producer to leverage video on social media, generating original ideas for social-first video content and coordinating live coverage.
• Produce basic graphics using Adobe Suite, Canva, or comparable software as needed, following CPJ’s visual brand.
• Review graphics created by other departments to ensure they align with CPJ’s visual brand.
• Leverage content and social media presence in support of fundraising campaigns.
• Monitor mentions and conversations, identify opportunities to boost CPJ’s profile and influence, and respond to queries via social and email channels.
• Track CPJ’s website analytics, social media performance, and email newsletters according to chosen metrics; assist with assessment and optimisation to contribute to data-informed decision-making.
• Perform research on benchmark trends and audience demographics and preferences.
• Continuously innovate to ensure CPJ uses the best digital tools available and evolves and adapts as required to meet the organisation’s goals.
• Support the digital communications manager in implementing CPJ’s digital strategy, ensuring a robust digital component in departmental initiatives and projects. This includes website support, day-to-day maintenance, and helping create pages aligning with CPJ’s messaging priorities and visual brand.
• Research and propose social media partnerships that increase CPJ’s reach and engagement with key audiences.
• Perform all other duties as assigned.

Required qualifications

• Experience with social media management tools and content management systems,  social listening, and scheduling tools.
• Deep knowledge of social media platforms, etiquette, and online trends; demonstrated understanding of advocacy, campaigning, audience building, and engagement.
• Experience with Google Analytics and social media analytics.
• Superb attention to detail and strong analytical skills
• Sound news judgment and an ability to react quickly and accurately to breaking news stories; able to manage global, macro, and political nuances alongside micro details on each social post.
• Impeccable English writing skills.
• A critical thinker with a collaborative spirit and an ability to balance the needs of different departments and programs.
• Ability to independently prioritise projects and tasks based on urgency.

Preferred qualifications

• At least two years of experience managing in-house social media accounts (ideally, for a non-profit or a newsroom) and/or working in digital news content, communications, or marketing roles.
• Understanding of mission-driven organisations.
• Experience crafting advocacy messaging and leveraging news to advance organisational messaging.
• Ability to assess the credibility of sources and news reports.
• Knowledge of or demonstrable interest in international affairs.
• Familiarity with AP style.
• Familiarity with WordPress or experience working with another website platform.
• A basic understanding of digital security methods and trends.
• Proficiency in another language in addition to English, like Spanish or French.

How to apply

The deadline for applications is 14 July, 2024. To learn more about this position and apply, please click here.