Audience Editor

The Economist is hiring an Audience Editor in London, offering a permanent contract to work across social media, newsletters, notifications and emerging digital platforms. The Audience team is at the heart of The Economist’s digital strategy. It distributes our journalism via posts on social-media sites including Instagram, X, LinkedIn, Facebook, Threads, Bluesky, WhatsApp, TikTok and YouTube; through 25 newsletters.

Key responsibilities 

• Audience editors turn articles, podcasts and other media in every area we cover—from business, finance and geopolitics and science, technology and culture—into punchy, succinct social-media posts that are customised by platform.
• They devise forms of digital storytelling across several formats, from creating graphics to scripting Instagram carousels and stories or writing polls.
• They produce newsletters for The Economist’s own subscribers and for wider audiences on the likes of LinkedIn and Substack. They monitor analytics and use these data to inform, rather than dictate, their decision-making processes.
• Generally they do not make short- or long-form videos or podcasts, which are handled by separate departments.
• However, they do take the lead on individual platforms and projects, and liaise closely with colleagues in the Marketing team on activities intended to increase traffic, registrations and subscriptions.

Eligibility 

• Editors generally have at least two years of Audience-focused experience in a newsroom or similar editorial environment.
• They can cite example after example of success in reaching different audiences, generating high-quality engagement and working well as part of a team.
• They may have gained NCTJ-style training that has introduced them to the ins and outs of journalism and areas such as media law, reporting and style guides.
• They avoid common mistakes in their applications and show a solid grasp of The Economist, its journalism and its priorities, from platforms to business models.
• All applicants must be based in the United Kingdom to take up the role.
• They must already be in possession of residency, citizenship or a visa that allows them to live and work in London on a permanent basis, without the need for any additional immigration-related process. This is non-negotiable.

How to apply

To apply, you should submit an assessment of no more than 300 words. Firstly, please explain the most relevant skills you would bring to the role. Secondly, please outline how you might promote two articles—Even the best-case scenario for energy markets is disastrous and How Iran is making a mint from Donald Trump’s war—as a package across our social-media platforms, newsletters and notifications.

Please email your assessment, a CV and a brief cover note to edsocialjob@economist.com. The closing date is the end of Thursday April 23rd 2026.

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