✅ Use case studies to illustrate your points, either from your own portfolio or from your research.
✅ Write using short, concise sentences: Don’t use 100 words when 10 will do.
⚠️ Avoid unnecessary elements or superfluous detail.
✅ Remember, pitch the idea, not the organisation!
✅ Clarity: Focus on ensuring that a document is readable, usable and well signposted.
✅ Ensure coherence and continuity (more on this in the quote below⬇️)
A proposal is a story that needs to be told in a logical sequence. The narrative should build a comprehensive picture of the need for the project, its approach and methodology, its target groups and the techniques that will be used to evaluate impact and ensure long-term resonance.
More on all of this in Module 8 of the Fundraising Guide.
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