Digital Marketing Operations Manager

The Internet Society Foundation is seeking a skilled and technically adept Digital Operations Manager to manage and execute digital marketing and communications initiatives. This role is ideal for someone with strong hands-on experience using marketing technology platforms and a solid track record of managing multi-channel digital campaigns.

You will collaborate closely with a diverse, globally distributed team of communications experts, helping shape digital strategy while owning the execution of email marketing, digital advertising, and SEO.

Essential Duties and Responsibilities

Email & CRM

• Manage and execute email marketing campaigns in HubSpot, including segmentation, automation workflows, A/B testing, and performance reporting.
• Maintain CRM hygiene, manage lists, implement lead scoring, and support nurturing workflows.
• Optimise deliverability and engagement using data-driven insights.
• Work closely with stakeholders across the organisation to track and manage an email calendar.

Digital Advertising

• Plan, build, and optimise paid campaigns across social (Facebook/Instagram, LinkedIn, etc.) and search platforms (Google Ads, Bing).
• Partner with creative and content teammates to develop compelling ads tailored to target audiences.
• Manage relationships with potential external vendors for large campaigns and Google Ad Grants.

Website & SEO

• Conduct keyword research, optimise on-page SEO, and identify opportunities to improve organic search performance.
• Support technical SEO improvements, including metadata, site structure, and page performance.
• Work closely with the Senior Web Manager to support updating website pages in WordPress as needed.
• Create optimised landing pages for campaigns in HubSpot or WordPress.

Analytics & Reporting

• Use HubSpot, Google Analytics, and platform dashboards to analyse performance and provide insights.
• Create regular reporting for leadership, highlighting trends, KPIs, and recommendations.
• Use data to inform ongoing improvements to digital strategy.
• Other duties as assigned

Desired Qualifications

• 5+ years of experience in digital marketing, communications, or a related field.
• Proficiency in HubSpot or a comparable tool, including marketing automation and analytics.
• Proven experience creating, sending, and optimising email marketing campaigns.
• Hands-on experience executing and refining paid social and search advertising campaigns.
• Strong working knowledge of WordPress and digital content management.
• Solid understanding of SEO best practices (on-page and technical).
• Ability to interpret data and translate insights into actionable improvements.
• Strong project management and collaboration skills.
• Experience working on a globally distributed or multicultural team is a plus.
• Enthusiasm for working collaboratively within a diverse team of communications experts.
• Experience supporting or executing digital fundraising and/or advocacy campaigns is a strong plus.

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