2012 GFMD World Conference Final Statement
GFMD World Conference Final Statement
The media development field will continue to change at a rapid pace. There are more and more bloggers, amateur journalists and individual citizens entering the media field. Media assistance groups have to engage with them, find out what their needs are and define strategies to promote timely, reliable content in the public information space.
While journalism training and direct assistance to media organisations still makes up 45% of the funding provided for media development, many donors are now shifting towards support to information and communication technology projects.
We need more clear and targeted advocacy to promote our values and our work. There is never enough support for consolidating pluralistic media in a given country. Donors tend to rush in but leave after three or five years. We need to make the case for long-term support.
A comprehensive approach to media support is crucial. The GFMD will continue to make the point that two or even twelve seminars will not change a country’s media landscapes. Much more complex and long-term strategies are needed.
The GFMD needs to continue to promote best practice in the sectorThe international community has agreed principles for effective development cooperation that should govern all fields of development but in the media assistance field we do not do enough to coordinate our efforts, to involve local partners and to make sure our work has a positive impact on people’s lives.
To make sure that the media development field in 2020 will be strong, effective and innovative, GFMD members agreed to reinforce the GFMD structure and secretariat. The conference decided to further strengthen the mission of the GFMD, to build closer partnerships with GFMD members in support of its objectives and to boost the resources of the GFMD secretariat.