GFMD Toolkit for Assessing Media Landscapes
This toolkit surveys some of the instruments available for assessing media landscapes. It sets out advice around clarifying and purpose of assessment and how this impacts around choosing, creating and using the best tools for assessing different aspects of a media landscape. It provides examples of different approached to evaluating impact of media development.
The toolkit is the first step in the GFMD’s initiative to create manageable and practical tools for assessing media landscapes that allow for comparison of media landscapes in a given country over time (rather than between countries), that follow a common, simple methodology, build on local expertise and focus on locally available, reliable data.
Read the full text at toolkit.doc