GFMD Collects Tools for Media Development
07.07.10The GFMD is collecting different manuals and tools for media development. This month the GFMD is introducing the UNESCO guide, “Media Management Manual, A Handbook for Television and Radio Practitioners in Countries-in-Transition.”
The guide, written by former BBC producer, John Prescott Thomas, is intended to provide management tools and general media development information to Public Service Broadcasting organizations in countries-in-transition but can be used in any context by media organizations lacking these entities.
Highlights of the guide include a chapter covering legislation and regulation basics like obtaining a state-issued license and forming independent regulatory bodies and a chapter examining management structures and organization, which provides diagrams for common and less known organizational structures. Other chapters cover strategic planning and financial management with an emphasis on the unique nature and needs of each organization. while another explains program planning and production, with instructions on building an audience and promoting programming.
The guide also includes a number of appendices, ranging from outline formats for program proposals and job-descriptions to a guide to the financial aspects of a business plan.
You can download the guide here: Media_Management_Manual_26-03-10.pdf
GFMD members are introduced to a “Cool New Tool” in every issue of the GFMD Insider, the GFMD’s quarterly information briefing. If you want to join the GFMD, go to http://www.gfmd.info.